Greg Reichenbach
Relationship Booster
Congratulations ... You're here because you want to build your business with referrals.
Oh Really? I mean are you "really certain" that is exactly what you want? No, I am not trying to offend you ... that won't promote trust, respect and loyalty. I am going to show you exactlyhow to do it and prove to you it works and we will have fun. My skeptical question about your motivation is an important one, because to build a business through referrals requires commitment and dedication.
I've never had a business owner tell me they didn't care about referrals and word of mouth advertising, but many were not committed to see it through for success.
Instant gratification in business sets in quick.
What I mean by that is: we all need business income and we need it now, so we spend our money on media, advertising a sale or promotion and business happens. There is nothing wrong with that and referral marketing does not preclude using other media to promote business.
When advertising works, especially if it works fast and profitably, we keep doing it, sometimes with the mistaken idea that we've found the proverbial golden goose. But, when it stops working ... the chase begins.
The chase to find another customer ... instantly ... to replace those golden eggs. It becomes a never ending chase for new instant business and we are so focused hunting for it, we forget our present customers as soon as they are out the door.
I know, you don't really forget them. You may have pleasant thoughts about them from time to time or occasionally send them a flier about a sale or promotion.
That's OK ... It's just not good enough if you really want "loyalty."
Loyalty is the only thing that matters in relationships ... I'll repeat that ...
Loyalty is the "only" thing that matters in building relationships
Think deeply about this next phrase, because we've heard it before ... now we must commit to take ownership.
"Customers don't care how much you know until they know how much you care about them."
Eggs, golden or not are gone forever if you don't take care of the goose.
The goose is our customer.
Present customers are just waiting for a reason to do business with you again and send new business to you.
They don't require expensive maintenance, their not looking for lavish gifts. They only require one thing from you ... to know you sincerely care about them and to be reassured of that fact on a regular basis.
Caveat... they won't wait long!
If this sounds all too familiar, then we "are" on the same page and you "really" are certain you want referral business. So, let us start building trust, respect and loyalty .... together.
To gain your trust I need to have you "feel" the same way I do about referrals. To do that, we need to be able to relate with one another about our experiences to make sure the two of us are of like mind.
We are living at a time of rapid change. Technology is speeding rapidly and affects the way we operate in our personal lives as well as our business life. Gone ... forever are the days when things were slower, people related personally to each other and we didn't have to worry about tomorrow ... today.
Of course, if you are a twenty or thirty something in age, you may not be able to relate to that observation. I am old enough to remember those days, but I'm not going to lament about "the good old days."
In fact, I love technology and advancement. I love the opportunities we have today and I would not trade the advancements and opportunities of today for the way things were in the past. If I miss anything at all about the "good old days," it was having more time to enjoy the interactions with friends and family.
When was the last time someone did something nice for you? Someone you don't know well or who had no self-serving interest in the act other than kindness and caring about you. Something as simple as a common courtesy.
Maybe they held a door open for you, picked up something you dropped when your hands were full or remembered to say "happy birthday," when you had no idea they knew it was your birthday.
Have you received a heart felt thank you note or a personal note that surprised you and made you feel good? How did that make you feel about that person in any of these scenarios?
I'll wager you felt a sense of surprise that endeared you to that person at that moment. I'll wager further you made a comment to someone else about this deed. And, I will bet that individual was at the top of your mind for quite some time.
Theemotional attachment you just experienced is the secret to building a referral based business that will substantially benefit you the rest of your life.
I am going to ask a favor of you and granting it will teach you the "power of the emotion" we will instill in our customers.
I am going to link you to a powerfully emotional website and ask you to watch a 3 minute video. The next three minutes will get across my point. I promise!
Emotional ... Powerful ... Right?
Did you catch what Mother Teresa said: "Kindness is a language we all understand ... Even the blind can see it and the deaf can hear it. ...
Wow!
This is the feeling your customers will have about you.
I am going to introduce you to a program that is as powerful as the movie you just watched at building
... Trust, Respect & Loyalty ... I Promise!
"Yeah ... but at what cost ... you're wondering."
Remember, you and I are in the process of building a relationship right now.
A minute ago you trusted me enough to watch a video about the power of emotion.
... I don't believe I let you down.
And, I am going to tell you exactly how much this cost. For now I'll just say; "No one I've ever spoken to about this found the expense to be of any consequence in any relative way.
First, let me build on your trust in me ... one more time ... by watching one more 3 minute video.
If you thought the "Appreciation" video was emotional ... this one is the icing on the cake of emotion.
...I Promise ... you will agree!
These videos and other inspiring material can be found here - www.simpletruths.com and you should bookmark this site, as you will visit it often.
This video is special, it's titled "The Simple Truths of Service."
You are about to meet an extraordinary young man,
"Johnny The Bagger." You may want get out a tissue. Trust Me!
Inspiring ... Right? ... Thanks for trusting me!
Do you see how easy it is to gain your customers trust?
I promised you something ... you experienced the emotional truth of my promise... and your trust in me begins to build.
As long as we are sincere, caring and keep our promises ... our customers will trust us!
The next step is respect.
Trust and respect are the two characteristics you and I need for successful relationships.
We can't ask for respect, but we can earn it.
We earn respect as our customers trust that we care about them and when we consistently show them we do.
Since you have trusted me to this point, I'll respectfully ask you to go to the About Us page, and I will show you what I do and more importantly why we both need this referral program.
